Every number our market pages, PDF reports, Facebook carousels and emails show — how it's computed, the cut-offs we use, what to say, and what not to say. Same words, every surface.
| Median price | Half of the year's sales closed above this price, half below — steadier than an average, which one big sale can swing. |
| Sale-to-list | The sale price as a share of the final asking price. 100% is full ask; above 100% means homes are selling over asking. |
| Avg days on market | The average number of days a home was listed before it sold this year. Fewer days means a faster market. |
| Months of supply | How long today's listings would take to sell at the recent pace of sales. Under 5 months favours sellers; 7 or more favours buyers. |
These are the exact definitions on the last slide of every monthly carousel and at the bottom of every market email — so a client who has seen the post has already heard them once.
Formula: homes for sale right now ÷ average homes sold per month over the last 12 months. Cut-offs: under 5 months = seller's market, 5–7 = balanced, 7 or more = buyer's market. The gauge on every market page uses these three zones and nothing else.
Homes sold in a month as a share of homes newly listed that month — CREA's standard balance measure. Under 40% favours buyers, over 60% favours sellers. Our pages show the rolling three-month figure (a single month swings on a handful of sales), with the latest month underneath. When it disagrees with months of supply, that is a real signal: standing inventory and current flow are telling different stories — say so rather than pick one.
The median is the middle sale: half sold for more, half for less. One $900,000 sale in a community that trades 15 homes a year drags the average up sharply and leaves the median almost untouched. Our cards and emails headline the median; the pages show both. In a small market, trust the median.
The Facebook card, the PDF and every email use the complete-month window (January 1 to the end of the last month the board has finished reporting — "2026 Snapshot · Jan–Aug"). The live website page also counts the partial current month and labels it ("January 1 – September 6"). Both are right; the label tells you which. If a client asks, that is the whole answer.
Days on market on every surface is the average (list date to sale) — the same number on the card, the PDF, the page and the email.
Every headline number (cards, PDF, pages, emails, year-over-year) is a resale. A sale counts as new construction when the home sold within a year of being built, or was listed as new, under construction or to be built. New builds appear on their own in each market page's What's Selling section and in the PDF, with their count, share, median and days on market. Say it plainly: "Our resale median is $X; new builds are running about $Y, and they're about Z% of the sales here this year." Where the new-build share is high (Paradise, CBS, parts of Gander) that split is the whole story for a buyer choosing between the two.
Every market page (Pricing & Trends → Pricing Strategy) and every PDF report carries a week-by-week table: sale-to-list ratio for homes that sold in week 1, week 2 … week 13+. The pattern repeats across our markets: homes priced right sell in the first few weeks at or near full ask; the ones still unsold after six weeks close well below their last asking price. The page does the math on a $400,000 home so you don't have to.
Pull this month's live numbers for your areas from This month's talking points — regenerated the morning the monthly report posts.
Each market page has a free downloadable PDF report (name + email form at the bottom) — the same report the monthly newsletter sends. Point a client there rather than forwarding a PDF, and they'll get the updated one every month.